Our research approach
Our research methodology combines a structured approach with local expertise to deliver accurate and actionable insights. Built on industry best practices, our process ensures that every analysis is grounded in reliable data and tailored to the specific needs of businesses operating in Thailand. We aim to simplify decision-making by turning data into meaningful intelligence.
Our research approach
The integration of expert interviews, on-ground data collection, and quantitative modeling creates a robust and comprehensive approach. It’s a methodology that has delivered consistent results across projects and industries
Estimation methodology
Our market size projection methodology combines bottom-up sizing, top-down sizing, and advanced predictive models, such as Monte Carlo simulations and regression analysis, to provide accurate and reliable forecasts. The process begins with gathering assumptions based on reliable data sources, including actual state data and industry reports. These assumptions are rigorously validated through expert interviews and cross-referenced with multiple sources. Once the initial model is developed, we apply stress tests and sensitivity analysis to ensure robustness. Where feasible, we prioritize bottom-up market sizing to maintain logical consistency and granularity in our projections. This approach ensures that our outputs are grounded in reality and tailored to specific market conditions.
